This is where we fit brands.
Arkana, a gaming media and technology company
We understand, know, and are a part of the 72 million gamers in Saudi Arabia, the UAE and Egypt who pay by the second with their attention.
The room, counted.
Every number here carries its source. Where we calculated something instead of reading it off a report, it says so on the figure.
Gamers in Saudi Arabia, the UAE and Egypt at the end of 2024.1 Forecast to reach 84.3 million by 2029.
- 8.0MUnited Arab EmiratesDerived
- 21.5MSaudi ArabiaDerived
- 42.5MEgyptDerived
- ~76.7MWhere that lands in 2026Extrapolated
The three country figures are derived: each market's published games revenue divided by its published spend per player.2 They sum to the published regional total exactly, which is what makes the method worth trusting. The 2026 figure is extrapolated, not published: 72.0 million at the end of 2024, compounded twice at 3.20%, the growth rate implied by Niko's own 2029 forecast.
Four ways in. One clock each.
Four services. Each one carries a lead time you see before you sign, and the work behind it.
Where are you starting from?
The answer changes what we put in front of you, so it is the first thing we ask.
Start where the proof arrives first.
Every brand we have taken into gaming for the first time has started with the two that produce a number soonest.
- Programmatic is live in five working days. The quarter is not gone before you begin.
- Streaming gives you a trackable offer. That is what turns attention into a number finance will accept.
- A world is the strongest of the three and the slowest. It is worth doing second.
Concentrate. Run them together.
The brands who come back do not spread across everything. They put the majority of a quarter into two or three services running at the same time.
- Reach with nowhere to land is reach you rent twice.
- A world with nothing driving to it stays empty.
- Run together, each one makes the next cheaper.
Move the share around.
A quarter, as proportionProportion only, no amounts. Drag, or focus a row and use the arrow keys.
Tell us what you are trying to do.
Two lines is enough. One of us reads it, and one of us replies.
Your address is used to reply to you and nothing else.